However, while connections, wealth, and experience-and luck-can be factors, in recent years, we’ve tended to ignore or overlook the importance of planning. When Dorsey, the founder of Twitter and Square, tweeted in 2013 that “Success is never an accident,” most of the responses were dismissive, citing white male privilege over intelligent planning as the biggest factor in success. It’s possible luck could play a role in an individual success, but luck isn’t sufficient to explain how the same person-for instance, Elon Musk, Jack Dorsey, Steve Jobs-could achieve a series of extraordinary, multibillion-dollar successes. Jeff Bezos and Bill Gates both claim luck played a role in their success. They’re not taking their own power to shape their plans, which asks the question: What is optimism in business? Why do you need it?įor instance, author Malcolm Gladwell writes in Outliers that success results from “lucky breaks and arbitrary advantages.” Warren Buffett notes that he was lucky to be born with certain qualities. This makes many people think planning-trying to shape the future-is pointless. Some popular writers and leaders emphasize luck and downplay the importance of design or planning in contributing to success. How Can Positive Thinking Help Your Business?īusinesspeople debate whether success comes from luck or design. What is optimism in business? Keep reading to find out. So when you ask yourself, “What is optimism?” you should be thinking about your business and its future. ![]() What is optimism, and what does it have to do with your business strategy?īusiness is all about planning for the future. Like this article? Sign up for a free trial here. Shortform has the world's best summaries of books you should be reading. This article is an excerpt from the Shortform summary of "Zero To One" by Peter Thiel.
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